If some of your friends or family have their own website, you can add links to their site by adding a page (remember the "Add Page To Site" link in the red control strip?) and selecting a "Page Style" of "friends".
If you want to put a photograph on the page to pretty it up, you can upload one via the image select button you've seen on other page styles.
Adding your friends is easy.
Add their name, e.g. Lily Mundy to the Name field.
And add their website address, e.g. http://www.LilyMundy.co.uk to the WebSite field.
Continue that process for each of the friends you want to add, and click the Save button.
When the saved screen refreshes, you can see links to the websites of your friends and family.